Band-Aid came to us with a brief built around one simple truth: their new waterproof bandages could go anywhere, even the pool. We took that literally. We worked with our fabrication parter and designed/built a full-scale pool-themed activation for Summerfest in Milwaukee, one of the largest music festivals in the country. The installation featured a custom pool backdrop, lifeguard chairs, branded umbrellas, and a retail-style display showcasing the new Stuck On You waterproof line — all built to stop festival foot traffic in its tracks. Highball handled the end-to-end creative: concept development, environmental design, signage, and on-site photography to capture the activation in its full glory. The result was a branded moment that felt native to the summer festival environment while putting the product front and center in a way that was impossible to walk past.